coLABS is a portfolio under Gray Matters Capital (GMC), a private operating foundation founded by Bob Pattillo that focuses on impact investments. GMC believes the best investment strategy is to bet on entrepreneurs and market-based solutions. Its vision is to create an empowered and purposeful life for 100 million women globally by 2036. Over the last 10 years, the Atlanta-based foundation has devoted $160 million to microfinance and education initiatives, primarily in South Asia, Africa, and Latin America. To accelerate towards its vision, GMC launched coLABS in early 2017 to invest in early-stage companies that have the ability to demonstrably impact women and girls at scale with boundary-pushing innovation.